India is said to be one of the largest consumer markets in the world, with its range of the vast population of middle-class consumers. India is a complex and diverse consumer market, and it is essential to develop marketing strategies and products as per the preferences of Consumer. As there is a massive competition from both small and large local retailers and international companies, it is necessary to consider the diversity of cultural backgrounds, differing levels of wealth and the sheer size of both the land mass and the population.
The best way to tackle the complexities of the Indian market for advertising purposes and marketing is to fund in and hire local knowledge. A complete marketing plan that considers core elements such as brand, stakeholder management, public relations, media, and the product or brand value proposition is essential. However, you will need to re-evaluate your marketing strategy and plan accordingly continually. The Indian socio-economic environment is continuously changing and evolving, which in turn impacts on consumer choices.
Awareness of Brand
Indian economic-class consumers place strong importance on brands, particularly on luxury brands. Status is a crucial factor – particular people will purchase luxury goods only to show their achievement. You should have a specific strategy focusing on brand localisation, brand building, and awareness creation.
For everyday commodities, the price is an important consideration for consumers, particularly at the lower-economical category and lower-income levels. As opposed to status items on which economically strong Indian buyers are willing to shell out more, non-status products are likely to be chosen based on price.
India’s middle and upper-middle income households in major cities are needing quality across a wide range of services and products, especially those that focus on health and wellness, as well as education. The rural consumer market in India, is mainly underserviced at the moment for health and welfare of goods and services, education and other consumer goods and services, leaving ample opportunity for growth.
India is still a developing country which has a few highly developed logistics supply chain than in Australia and many of Australia’s traditional, more developed export markets. Less-developed infrastructure in some poorer regions, this may cause delays in getting goods to consumers and markets.
Product and Service Adaptations
You might need to change your product to meet Indian requirements or preferences. Changing to regional regulations, tastes and cultural preferences mainly increases your chances of success.
Brand Marketing and Advertising
Language, symbolism and culture need to be studied when marketing and advertising in India. Advertising is subject to some regulation in India. Implementation of these regulations is not as strict as in some other countries unless an advertisement incites public outrage.